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June 2023

Blending User-Generated Content and Influencer Marketing: A Strategic Pathway to Business Success

Is user-generated content the new influencer marketing?

Should I still be working with influencers? Why should I be working with micro-influencers? Why am I getting UGC content creators messaging my business? Well… today, more than ever before, brands are faced with the challenge of navigating an increasingly complicated and rapidly changing digital landscape. A landscape where the voice of consumers is becoming

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personalisation

The power of personalisation in email marketing

In today’s fast-paced digital world, email marketing remains a dominant force in reaching and engaging customers. However, with inboxes flooded with promotional emails, it’s becoming increasingly challenging for businesses to stand out. Enter personalisation—the key to cutting through the noise and connecting with your audience on a deeper level. In this blog post, we will

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email marketing for ecommerce

Crafting a killer email marketing campaign for eCommerce

Email marketing remains one of the most effective strategies for driving sales and customer engagement in ecommerce businesses. With the right approach, you can craft a killer email marketing campaign that not only increases your conversion rates but also builds a loyal customer base. In this blog post, we will explore the key steps involved

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