January 2021 - Digital 24

Month: January 2021

Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns …

Banned From Ads: Why Advertisers are Turning Their Backs on FacebookRead More »

10 Reasons Why Every NI Business Needs A Digital Channel Strategy

10 Reasons Why Every NI Business Needs A Digital Channel Strategy

The purpose of a digital marketing strategy is to enable your company to win in the battle for attention online. So many small NI companies enter the market haphazardly, trying different things here and there, hoping to succeed. But relatively few of them actually create a document that sets out how they’re going to win …

10 Reasons Why Every NI Business Needs A Digital Channel StrategyRead More »

What to Expect For Apple’s iOS14.4 Update for Facebook Ads & What You Should Do About It

What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.4 Update

Many marketers right now (us included) are pulling their hair out over ‘the absolute end of the world as we know it’, otherwise known as Apple’s latest impending update; iOS14.4. With warning messages plastered all over our Facebook ad accounts, we have to ask – what is it, does it affect me and, of course, …

What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.4 UpdateRead More »

The Best Digital Plan Structure For Your NI Business

The Best Digital Plan Structure For Your NI Business

Traditionally, brands would create business plans setting out how they would transform inputs into outputs. Usually, it was just a small document that included things like the goals of the company, details on how it would operate, and the ways in which it would acquire customers.  Digital plan structures are something similar, except specially tailored …

The Best Digital Plan Structure For Your NI BusinessRead More »