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January 9, 2024

Turning the page: A new beginning beyond the shadows of Q4

Launching into marketing: My Q4 beginnings As the calendar flipped to January, the digital marketing battlefield seemed to quiet down, and I found myself reflecting on the whirlwind that was Q4. Black Friday and the December deals had put me through the high’s and low’s, testing my ability to juggle tight deadlines whilst trying to […]

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Influencer

How to grow your brand using micro-influencers

In today’s digital marketing world, the influencer marketing landscape has become such a popular way for brands to reach new audiences and increase brand awareness. And if you didn’t know, get to know because influencer marketing is growing rapidly.  While you may believe in opting for a large-scale influencer with millions of followers, micro-influencers can

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