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How to set up events on Meta using the Events Setup Tool

Tracking user behaviour on your website is crucial for optimising campaigns, improving conversion rates and enhancing your overall digital marketing efforts. The purpose of tracking events on Meta is to record the direct performance of your Meta campaigns (not overall website performance like on GA4). Meta (formerly Facebook) offers a simple way to do this […]

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Meta Flexible Ads

Are Meta’s all-new Flexible Ads worth a try?

We pride ourselves on staying ahead of the curve when it comes to digital advertising. In fact, as Meta Partners, we’re constantly testing and trialling all of Meta’s new releases. Meta’s recent introduction of the “Flexible” ad format is no exception, and we’re excited to delve into what it means for you, the advertiser. For

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