Horse racing - what is dark social media and google analytics

Gambling on Dark Social: Where are your site visitors coming from?

Firstly, dark social may sound like a racehorse, it’s not, but it gave me an idea. According to leading social media giants, Dark Social accounts for vast amounts of undistinguished social media traffic to websites. Estimates from The Drum claim that 63% of people prefer to share links via private messaging forums. And, that figure […]

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