Oatly case study: How consumer trust & brand authenticity has changed
In an era where transparency and accountability have become paramount for businesses, the unconventional approach taken by Oatly, a leading plant-based milk brand, stands out as a bold, innovative, and somewhat paradoxical strategy. In October 2023, the company launched a website named “F*ck Oatly,” a self-critical platform that openly addresses and outlines the company’s past […]
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