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digital marketing strategy

scale graphic showing the weighing up between Black Friday and Cyber Monday

Should you have different digital strategies for Black Friday & Cyber Monday?

Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event?  Extending Black Friday […]

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The Best Digital Plan Structure For Your NI Business

The Best Digital Plan Structure For Your NI Business

Traditionally, brands would create business plans setting out how they would transform inputs into outputs. Usually, it was just a small document that included things like the goals of the company, details on how it would operate, and the ways in which it would acquire customers.  Digital plan structures are something similar, except specially tailored

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Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy

Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy

It’s been a turbulent year for social media marketing due to the Covid-19 pandemic causing disruption and chaos for most individuals and businesses globally. Some marketers might be unsure of what the marketing landscape will be like in 2021. One thing we do know is some of today’s social media trends will likely be around

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