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digital marketing tips

4 ways to instantly increase your hook rate

4 ways to instantly increase your hook rate

Let’s face it – grabbing someone’s attention online isn’t easy. With everyone scrolling a mile a minute, your content needs to stop people in their tracks. That’s where a strong hook comes in, because the first few seconds are crucial to capturing your audience’s attention. Improving your hook rate can significantly boost your content’s performance, […]

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Targeting on LinkedIn Ads

Targeting on LinkedIn Ads: best practices and tips

LinkedIn Ads are a powerful way to help businesses reach potential clients, employees, and industry leaders in order to achieve their marketing goals. However, it is naturally more expensive to advertise on LinkedIn as opposed to other social media advertising and therefore, to make the most of your advertising budget and reach your goals, it’s

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digital 24 performance marketing team

The dos and don’ts of building a successful marketing team

Building a skilled marketing team isn’t easy. If it were, every business small and large would be doing it. The difficulty of it is why Niamh’s (Digital 24’s founder & MD) inbox is constantly filled with questions around hiring in digital marketing. Why’s it hard? Digital marketing is a unique area in which skillsets are

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10 Reasons Why Every NI Business Needs A Digital Channel Strategy

10 Reasons Why Every NI Business Needs A Digital Channel Strategy

The purpose of a digital marketing strategy is to enable your company to win in the battle for attention online. So many small NI companies enter the market haphazardly, trying different things here and there, hoping to succeed. But relatively few of them actually create a document that sets out how they’re going to win

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