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10 Reasons Why Every NI Business Needs A Digital Channel Strategy

10 Reasons Why Every NI Business Needs A Digital Channel Strategy

The purpose of a digital marketing strategy is to enable your company to win in the battle for attention online. So many small NI companies enter the market haphazardly, trying different things here and there, hoping to succeed. But relatively few of them actually create a document that sets out how they’re going to win […]

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The Best Digital Plan Structure For Your NI Business

The Best Digital Plan Structure For Your NI Business

Traditionally, brands would create business plans setting out how they would transform inputs into outputs. Usually, it was just a small document that included things like the goals of the company, details on how it would operate, and the ways in which it would acquire customers.  Digital plan structures are something similar, except specially tailored

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Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy

Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy

It’s been a turbulent year for social media marketing due to the Covid-19 pandemic causing disruption and chaos for most individuals and businesses globally. Some marketers might be unsure of what the marketing landscape will be like in 2021. One thing we do know is some of today’s social media trends will likely be around

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