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Frequency refers to the number of times a single user is exposed to the same ad within a specific time frame. For example, if your ad appears five times to the same individual over a week, the frequency for that user is five. While it’s important to ensure that your audience sees your ad enough […]
Frequency capping in Meta advertising Read More »
There’s something undeniably refreshing about lo-fi ad content. This raw, unfiltered aesthetic has been gaining traction on platforms like TikTok and Meta, proving that sometimes, less is more. For bigger businesses, this trend towards lower-quality content can come as quite a shock. For years, bigger investments in advertising creative has often meant bigger return. However,
Lo-fi ads are taking over (+ 12 examples!) Read More »
Tracking user behaviour on your website is crucial for optimising campaigns, improving conversion rates and enhancing your overall digital marketing efforts. The purpose of tracking events on Meta is to record the direct performance of your Meta campaigns (not overall website performance like on GA4). Meta (formerly Facebook) offers a simple way to do this
How to set up events on Meta using the Events Setup Tool Read More »
Achieving higher engagement and boosting sales doesn’t come with a magical formula, much as we might hope for one. In the absence of such a universal solution, we have to rely on proven methods for optimising performance, and that’s where A/B testing saves the day! Navigating Facebook ads can be tricky, particularly at the start
In 2023, Facebook will be the dominant player in digital advertising. With over 2.3 billion users, it’s no surprise that businesses are turning to the platform to reach their target audiences. However, such a crowded marketplace can take time to stand out. This blog post will share some tips on advertising on Facebook in 2023.
How to advertise on facebook in 2023 Read More »
Facebook is one of the OG social media platforms. Roughly 36.8% of all the people on this planet use Facebook today. Yep, that’s 2.91 billion people. These figures make Facebook the most used social platform worldwide. Love it or hate it, the social giant is a must-have social media channel for marketers. With the ability
A brief history of Facebook & what it’s like to learn Facebook ads in 2022-2023 Read More »
Facebook, despite all of its flaws, glitches and the headaches it gives digital marketers, still remains one of the most powerful digital advertising channels of all time. 66% of the entire UK population are Facebook users – that is 44.84 million that could be within the reach of your advertising efforts in 2022. 2021 may
Facebook Ads Checklist For 2022 Read More »
Many marketers right now (us included) are pulling their hair out over ‘the absolute end of the world as we know it’, otherwise known as Apple’s latest impending update; iOS14.5. With warning messages plastered all over our Facebook ad accounts, we have to ask – what is it, does it affect me and, of course,
What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.5 Update Read More »
The world of digital marketing affords businesses a wealth of incredible opportunities. But as anyone who runs a successful digital campaign will tell you, it’s a battle on many different fronts. While we are always happy to assist businesses in leveraging the right digital channels to get the results that matter to them, we understand
Learn About Blogging, SEO, Keyword Strategy, Social Media and Email Marketing Read More »
It’s been almost twenty years since LinkedIn first appeared, and yet so many of us still assume that it’s only useful when you’re looking for a job. Since 2003, the site has held thousands of online resumes and began to change the way we think about recruitment. But so many businesses are still missing the
How to Use LinkedIn to Grow Your Business Read More »
Digital marketing can be a wonderful thing for businesses of all shapes and sizes. It allows them to take their message directly to the consumer on the social platforms that matter the most to them. It reduces the need to rely on old-fashioned “spray and pray” campaigns across various media outlets. You no longer need
Struggling To Make Facebook Ads Pay? Let Us Show You How Read More »
How in the world did brands ever make their mark on their target audience without the aid of digital marketing? Of course, the pre-digital era had more than its fair share of success stories. But the approach of conventional advertising was to use a sledgehammer to do a job that would be better performed by
Google Ads Training: How to Build Great Ads Read More »
