Winner CIM Best Agency NI
Google Analytics 4, GA4 for short, is the latest and most advanced version of Google’s flagship web analytics platform. GA4 offers several powerful new features and enhancements over previous versions, making it an essential upgrade for any business that relies on accurate website data to make informed decisions. In addition, GA4 is free to use …
We’ve been using Google Analytics UA for over a decade now. Although maybe not the most user friendly upon its introduction, finding those hidden tools and tricks always made data feel just a little bit more fun to work with. In a way, familiarity has led to attachment over the years. For me, anyway. I …
Why I’ve changed my mind about Google Analytics 4 (GA4) Read More »
Google Analytics has been going through some major updates. And it’s not just the name: everything has changed. We’re now officially transitioning from our beloved Google Analytics UA to Google Analytics 4. In case you don’t know what we’re talking about, let us explain: in late 2020, Google renamed its App + Web properties to …
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02890941685
Office
Digital Twenty Four Limited
City East Business Centre,
68 – 72 Newtownards Road, Belfast,
BT4 1GW
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