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Why I’ve changed my mind about Google Analytics 4 (GA4)

We’ve been using Google Analytics UA for over a decade now. Although maybe not the most user friendly upon its introduction, finding those hidden tools and tricks always made data feel just a little bit more fun to work with. In a way, familiarity has led to attachment over the years. For me, anyway. I …

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GA4: How to set up Google Analytics 4

Google Analytics has been going through some major updates. And it’s not just the name: everything has changed. We’re now officially transitioning from our beloved Google Analytics UA to Google Analytics 4. In case you don’t know what we’re talking about, let us explain: in late 2020, Google renamed its App + Web properties to …

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