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email marketing

Mail open and flowers coming out

Best practices for email subject lines: Your key to boosting open rates

Crafting compelling email subject lines is both an art and a science. As the first thing your audience sees, the subject line is your make-or-break opportunity to entice them to open your email. With the average person receiving 100–120 emails per day, you need to stand out to ensure your message is seen. Here’s how […]

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Email marketing campaigns

Email Marketing: The ultimate guide for digital marketers

Email marketing is one of the most efficient and cost-effective ways to reach a large audience. It helps digital marketers to create better relationships with their customers, build brand loyalty, and increase sales. This guide will provide an overview of the basics of email marketing, its benefits, and how to create an effective email marketing

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