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The Rise Of Short-Form Video – Why TikTok & Reels Are Changing The Game

Let’s face it, who doesn’t love videos? Cute animals, fun facts, recipes, you name it – there’s a video of it. Video content is without question one of the most influential mediums in the digital space and it’s only growing. Consider the last time you used your phone — you’re probably reading this on it …

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4 Ways to Become a Successful Social Media Content Creator

Content creators are everywhere and the marketing potential and virality of a brand is without a doubt empowered by the content creation movement we’re living in today across social media. All it takes sometimes is to walk down a street and you will see someone either creating content or watching it, whether it be teenagers …

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Your Guide on How To Advertise on Pinterest

A key concern for a lot of marketers and businesses right now is keeping their digital marketing spend diverse across a range of channels, protecting our revenue somewhat from potentially results-changing updates on any individual platforms (ahem, we’re looking at you, Apple!) Because of this, we’re seeing a lot of businesses ask the same questions …

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Instagram Update 2022: 8 Trends To Look Out For In 2022

” We’re moving back to a chronological feed… We’re no longer a photo-sharing platform… Collaborate with influencers in order to reach new audiences… The swipe up feature is no longer a thing… No more IGTV .” Classic Instagram. Always keeping us on our toes. If you want to get the most from your Instagram marketing …

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Top Free & Paid Social Media Scheduling Tools for 2021

Top Free & Paid Social Media Scheduling Tools for 2021

If you’re a business owner, you probably already know the importance of social media and scheduling frequent posts on your social platforms. When it comes to marketing your business and leaving a lasting digital footprint, social media is a crucial component. Not only does social media blow traditional marketing efforts out of the water, but it’s …

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Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns …

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10 Reasons Why Every NI Business Needs A Digital Channel Strategy

10 Reasons Why Every NI Business Needs A Digital Channel Strategy

The purpose of a digital marketing strategy is to enable your company to win in the battle for attention online. So many small NI companies enter the market haphazardly, trying different things here and there, hoping to succeed. But relatively few of them actually create a document that sets out how they’re going to win …

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