social media Archives - Digital Twenty Four

The rise of YouTube Shorts & why businesses should embrace it

In an era where digital content reigns supreme, YouTube CEO Neal Mohan’s recent announcement underscores the platform’s strategic pivot towards AI, creator empowerment, safety, and redefining the living room experience with a focus on subscriptions. Amidst these advancements, one feature stands out for its meteoric rise and potential for businesses: YouTube Shorts. The evolution of […]

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The recipe for success: How I grew my food blog to 50K followers in one year

Behind the Business / Chloe Boyle

As a digital marketer, I’ve always been at the forefront of the latest trends in social media and content creation. But it wasn’t until I launched my own blog, @nifoodreviews, on TikTok and Instagram, that I truly understood the power of these platforms. Let me take you on a journey through my career and how

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Social media trends in 2024: Insights from hootsuite social trends survey

Social media / Chloe Boyle

Social media is always keeping us on our toes. It’s like a kaleidoscope – always shifting and showing us new patterns. Every year, we see trends popping up that rewrite the rules on how we connect, share, and consume content online. And here’s where the Hootsuite Social Trends 2024 Survey comes into play – it’s

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The importance of using hashtags in social media

Social media / Chloe Boyle

Hashtags. We’ve all heard of them, or used them in our social media captions. But are they still relevant in 2023? Let’s explore together. Hashtags allow you to connect with your audience Picture this. You’re organising an event, say a charity run – and you want to generate a buzz. You decide on a unique

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Why businesses should consider using Threads

Instagram, Social media / Chloe Boyle

Threads is a new social media app that was launched in 2023 by Meta. It is designed to be a space for real-time public conversations and extends Instagram from only photo and video-sharing to text-based idea sharing. Threads is still in its early stages, but it has already gained a lot of traction, with around

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Blending User-Generated Content and Influencer Marketing: A Strategic Pathway to Business Success

Is user-generated content the new influencer marketing?

Influencer marketing / Chloe Boyle

Should I still be working with influencers? Why should I be working with micro-influencers? Why am I getting UGC content creators messaging my business? Well… today, more than ever before, brands are faced with the challenge of navigating an increasingly complicated and rapidly changing digital landscape. A landscape where the voice of consumers is becoming

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Unlocking the Power of Thumbnails: Testing Thumbnails on Meta Business Suite

Testing Video Thumbnails on Meta Business Suite

Social media / Chloe Boyle

In the ever-evolving world of online video content, where attention spans are shorter than ever, the importance of a captivating thumbnail cannot be underestimated. As the saying goes, “A picture is worth a thousand words,” and a well-crafted thumbnail can be the key to attracting viewers and boosting engagement. But how can we ensure that

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How to create TikTok ads that convert

TikTok ads / Niamh Taylor

TikTok, the wild and wonderful world of short-form videos that has taken the social media landscape by storm! If you’re a savvy marketer looking to make a splash and drive conversions, you’ve come to the right place. In this blog, we’re diving headfirst into the art of creating engaging TikTok ads that not only captivate

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Social media scheduling: How to master Meta Business Suite

Social media / Chloe Boyle

In the ever-evolving landscape of social media marketing, staying ahead of the curve is vital for any business, influencer, or content creator. Recently Meta introduced the Meta Business Suite, an all-in-one platform designed to streamline the management of your Facebook and Instagram business accounts. This blog post aims to provide a comprehensive guide on how

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The top content creation tools for creators and influencers in 2023

Content marketing, Social content creation / Chloe Boyle

In the constantly evolving world of social media and digital content creation, having the right tools at your disposal can make a huge difference in your success as a creator or influencer. From creating eye-catching graphics to managing your social media accounts, there are a variety of tools available to help you streamline your workflow

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