social media

The Rise Of Short-Form Video - Why TikTok & Reels Are Changing The Game

The Rise Of Short-Form Video – Why TikTok & Reels Are Changing The Game

Let’s face it, who doesn’t love videos? Cute animals, fun facts, recipes, you name it – there’s a video of it. Video content is without question one of the most influential mediums in the digital space and it’s only growing. Consider the last time you used your phone — you’re probably reading this on it …

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4 Ways to Become a Successful Social Media Content Creator

4 Ways to Become a Successful Social Media Content Creator

Content creators are everywhere and the marketing potential and virality of a brand is without a doubt empowered by the content creation movement we’re living in today across social media. All it takes sometimes is to walk down a street and you will see someone either creating content or watching it, whether it be teenagers …

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how to gain experience in digital marketing as a student or recent graduate

How to Gain Experience in Digital Marketing as a Student or Recent Graduate

We’ve all heard it said before, and it remains as relevant as ever. It’s the ultimate struggle faced by almost every student or graduate out there: You need experience to get a job, but you need a job to get experience. Unfortunately landing a job in some industries, such as marketing and digital marketing, are …

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how to advertise on pinterest

Your Guide on How To Advertise on Pinterest

A key concern for a lot of marketers and businesses right now is keeping their digital marketing spend diverse across a range of channels, protecting our revenue somewhat from potentially results-changing updates on any individual platforms (ahem, we’re looking at you, Apple!) Because of this, we’re seeing a lot of businesses ask the same questions …

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Top Free & Paid Social Media Scheduling Tools for 2021

Top Free & Paid Social Media Scheduling Tools for 2021

If you’re a business owner, you probably already know the importance of social media and scheduling frequent posts on your social platforms. When it comes to marketing your business and leaving a lasting digital footprint, social media is a crucial component. Not only does social media blow traditional marketing efforts out of the water, but it’s …

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Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns …

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